Hi, I’m Julia, and I’ve been with N.Rich for over four years. My journey here hasn’t been exactly traditional - and that’s probably the best way to describe both my role and what it’s like to work at N.Rich.

How it all started

I originally joined N.Rich as a Product Marketing Specialist. At one point, I became the only person in marketing, running everything solo for over a year. Later, I rebuilt the team from scratch and stepped into the role of Head of Marketing.

And then I did something that might sound unusual: I stepped down from leadership.

Today, I work as a Product Evangelism & Social Selling Manager - an individual contributor role that I shaped around what I enjoy and where I can create the most impact.

I focus on:

It’s a bit of a “patchwork” role - but that’s exactly why I love it.

Why N.Rich?

Before N.Rich, I worked at Semrush for over five years. I actually started with N.Rich as a freelance consultant during my maternity leave - and it gradually turned into a full-time role.

What attracted me?

There’s something about the Nordic approach to business - clarity, trust, and autonomy - that really resonates with me.

What does my role actually mean?

“Product Evangelist” isn’t a standard title - and honestly, I spent quite some time figuring out what to call my role.

What I do sits somewhere between:

I think of myself as a bridge.

On one side, I show marketers:

On the other side, I:

It’s not traditional product marketing - and that’s intentional.

What my week looks like

No two weeks are the same - and I both love and fear that a little bit.

But there are a few consistent things:

🎥 N.Rich in action

Every week, we create videos showing real workflows - dashboards, use cases, actual results. Since you can’t just sign up and try N.Rich instantly, this helps people understand the value before committing.

📊 Product webinars

I regularly host webinars where we go deeper into how we use N.Rich internally. What surprised me most? Dozens of marketers keep showing up, again and again.

✍️ Content

I oversee content quality - making sure everything we publish is practical, opinionated, and actually useful.

🔗 Social selling

I help our team stay active on LinkedIn and build their personal brands in a way that connects with our audience.

It can feel chaotic sometimes - but we’re constantly shaping and improving the role.

What excites me the most

One of the biggest challenges for me has also become the most exciting part: being on camera.

I’m not a natural public speaker. Now I’m recording videos and hosting webinars regularly - which means I have to push myself constantly.

But at the same time:

I get to develop a skill that people usually pay to learn - while doing my job.

A project I’m proud of

One initiative that really stood out was our product webinars.

Instead of calling them something generic, I framed one around a real story:👉 How N.Rich saves me as a marketer in a sales-led organization

I expected maybe 10 registrations.

We got:

That was a clear signal: people want practical, honest insights - not just product pitches.

Working with sales

One thing people might not expect is how involved I am in the sales process.

I:

Sometimes it feels like I’m acting as a human intent data tool.

At the same time, sales actively contributes ideas back to marketing - topics, content, angles. The collaboration is strong, and that makes a huge difference.

What it’s like to work at N.Rich

If I had to describe the culture in one word, it would be ownership.

There’s always something to improve, build, or test - and if you want to take it on, you can.

Personally, I’ve had complete freedom to:

As long as it works and makes sense, you’re trusted to do it.

Who thrives here?

From my experience, this environment works best for people who:

It’s not about being part of something big and corporate - it’s about building something meaningful, including your own career.

My biggest learnings

One big realization was how different it is to work for a less-known brand.

At a big company, credibility comes automatically. Here, you have to earn it:

Another lesson: I completely changed my mind about outbound.

I used to think it didn’t work - until one outbound message brought in a €300K deal.

What keeps me motivated

For me, it’s simple:

We are our own ideal customers - and we can influence the product directly.

That level of impact is hard to beat.

Quick facts about me

Thinking About Joining N.Rich?

My advice:Every company has its own vibe. Some things will be green flags for you - and red flags for someone else.

Try to understand yours early.

Final thought

In everything I do - whether it’s content, webinars, or conversations - I aim for one thing: clarity.

I want people to walk away knowing:👉 This is for me👉 Or it’s not